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Toy Inventions

Reaching for the Sky!

Study after study shows that toys are of crucial importance to the growth and development of children, helping create problem solvers, critical thinkers, and creative minds, all while playing with their favorite toy. This belief is strongly adhered to by us and is what gave birth to Rainbow Inventions, a new and exciting branch of the Rainbow family. 

Our professional toy designers develop original ideas and use them to invent new toys, and new methods that change the way toys behave, or the way children interact with toys. These creations teach, entertain, and inspire children, which is why we are inspired and driven in our quest to develop innovative and engaging toys, that influence children in a positive way.

We are passionately engaged in the creation of entirely new unbranded toys and characters

Some of our current inventions in the market are built upon current brands. In addition, we are also passionately engaged in the creation of entirely new unbranded toys and characters. As such, we are taking great care when carrying out the research and development of these new creations. By taking this approach, we have greater freedom and flexibility in the creative process and market introduction of these new toys and characters. 

Today, Rainbow Inventions’ main focus is the mechanical plush toy market and domain. In this category our amazing designers are creating new mechanisms that allow for the use of, or incorporation of, different types of movement, speech, and sensory abilities. The addition of these newly designed or created mechanisms allow us to bring to market entirely new ways for the consumer to interact with toys. This new technology incorporation into our products is causing excitement over these new toys not only within our company and the toy industry, but also among parents and children everywhere.

So much so that, Rainbow has already been granted patents for fun and interesting toys and toy operation mechanisms that we have developed. We have also begun licensing our patented inventions to other designers in the toy industry.

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We understand that toy invention is not a job for one person but a collaborative effort.

At Rainbow Inventions, we not only have an extensive team of highly creative designers and talented engineers but we bring their talent to the market through our innovations. Working together, our team has achieved some exceptional results and continue to work hard and be goal-driven in order to create toys that will astound and enchant!

Our new toy invention process begins through our collective brainstorming process that is based on and driven by the imagination of our designers. Following this, our teams actively engage in the grueling, yet rewarding procedure of research, design and experimentation. The result of these complex phases is a prototype which will go through testing, before being ready to present to our client or partner. 

Our success has been built on our ongoing efforts to always engage with other companies and individuals who share our passion and interest in toy invention. To this end, we invite you to get in touch with us if we can be of any assistance, or if you are interested in establishing a mutually beneficial collaboration. 

We are excited to take our inventions in new directions and to new heights.

Some of our most recent and popular inventions can be seen in our inventions gallery.

Should you wish to have us create the next big thing in the toy industry for you, or collectively work with you to put something together, or simply have any questions or want additional information, you can reach us through our Contact Us page. 

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